| The
questionnaire is based on a hierarchical theory of personality,
which focuses on the effectiveness of different behaviors.
The PASAT 2000 model defines personality as being essentially
how an individual copes with, or adjusts to, life but it is
concerned not so much with personality in general, but with
the "sales personality" in particular.
Development
of PASAT 2000 involved extensive job analyzis work, which
covered a wide range of sales and sales-related roles. This
detailed initial work encompassed many different selling environments
and identified a range of effective and ineffective behaviors
that differentiated between successful and unsuccessful sales
personnel. The research included personnel selling a variety
of products, within different industries and in different
corporate cultures.
PASAT
2000 has eight main scales
Social
Adjustment - the tendency to establish and maintain effective
relationships with others.
Motivational Adjustment - is concerned with goal-directed
behavior and with seeking challenges.
Emotional Adjustment - is concerned with coping effectively
with emotionally challenging events and in showing resilience
in the face of adversity.
Adaptability - is concerned with the capacity to embrace change,
adapt to it and generally react in a positive way towards
it.
Conscientiousness - is concerned with doing things conscientiously,
planning, paying attention to detail and following rules.
Social Control - is concerned with influencing others by a
variety of means, including deception.
Emotional Stability - is concerned with mood control.
Self-Assurance - is essentially concerned with having a positive
view of oneself.
In
addition, PASAT 2000 has three further scales designed to
detect attempts to present false impressions:
Attentive
Distortion - attention to the social cues given by others
as a guide to one's own behavior.
Adaptive
Distortion - adapting one's own behavior to match or compliment
that of others.
Social
Distortion - this scale is composed of items which are inclined
to be distorted when a person is giving inaccurate responses.
This may include not only the intention to give a false impression,
but also the possibility that the respondent actually believes
this is how they would behave (self-delusion) and, overall,
is about them trying to look good.
More
and more jobs, which historically would not have been classified
as sales roles, now involve an element of sales. PASAT 2000
can be used to select staff in all such areas, which, whilst
not exclusively "sales", have or will have, a significant
sales perspective. PASAT 2000 can also be used in training
and development, either as a diagnostic tool or as an evaluation
method, as the behaviors tested are directly related to sales
environments. |